Usine C – 2018-19 Campaign

Identity of the 2018-19 season: brochure, posters and evening programs of this Montreal high place of international scenic creation. The theater’s iconic chimney, which occupies the site of an old jam factory, acts as a lighthouse. It links the sky with the earth. In the pages of the program, industrial smoke have given way to the dream (and transnational) movement of clouds. Graphic treatment of a sober elegance, with contemporary typographic accents, where the alternation photo/text assures the passage from one universe to another.